TASK:

In 2024, brainchild Burson was again selected by MulitChoice Uganda to plan and manage its signature annual stakeholder event dubbed the Multichoice Media Showcase. The event was hosted at the Multichoice headquarters in Kololo, Uganda. This event, part of the annual Multichoice Content Showcase, that celebrates and showcases Ugandan local talent, creators, and their diverse stories.

RESULTS:

brainchild Burson, delivered an amazing experience to over 100 guests at the event.

The brand earned 40 positive stories from tier one and two media channels with an average weighted score of  2.5 points, and 75% score. The coverage attained is worth Ughs. 65.9  million in advertising value equivalents.100% positive publicity was received from content generated.