TASK:  

The key task was to create and execute a unique and memorable brand launch for C-care former IHK. Following a lukewarm launch in Jinja that had no impact on the brand.

OUR APPROACH:

Simple! Bring the hospital experience and utmost care, to the launch venue; Kampala Serena Hotel, through an immersive experience. We gave our guests a first-hand experience of the event through a simulated walk-through and visual experience.

RESULTS:

A successful launch was held with excellent media coverage across all the platforms. The event trended  on X (formerly known as twitter) receiving 36,657 impressions.