Campaign: aBI GREEN CHALLENGE FUND LAUNCH

aBi Finance Limited launched the Green Challenge Fund at the Kampala Serena Hotel in July 2022.

TASK:

To effectively launch  Uganda’s first-ever green agriculture fund and provide Events, PR and advertising services in support of the launch of the Green Challenge Fund.

RESULTS TODATE:

A successful event that was attended by 200 guests. Through the event, we also generated

29 positive stories worth shs41 million in Advertising Value Equivalents, from traditional and online media at 2.7 weighted average points and 83.6% percentage score vs the project target of 20 stories, 71% percentage score, and 2.3 weighted average.

Our stories reached up to 1.8 million people while our digital communications and marketing, recorded 2,284 engagements and up to 45,893 impressions on X (Twitter).