TASK:  

Innovation Village, in partnership with Mastercard  Foundation, asked brainchild BCW and fireworks Advertising to  propose a launch idea and campaign for the Digital Economy Programme.

OUR APPROACH:

An experiential showcase of the  power of the Digital Economy Programme. We highlight the impact of  the Community Pass  today and in the future, stunning stakeholders at the event which was hosted at the Kampala Serena Hotel.

 RESULTS :

We delivered a unique, seamless and successful launch event  that was graced by 200 high profile guests in in-person  and close to 350 people online. The launch of the Programme was  covered in key leading media houses in  Uganda and the region.