TASK:

Conceptualize and oversee the delivery of Centenary Bank’s 40th Anniversary celebration highlighting the journey of Centenary from a credit-trust to a Group, to give Centenary’s stakeholders a great and memorable experience.

OUR APPROACH:

We leveraged on Centenary Bank’s key milestones over the 40 years, to bring the brand essence to life through the event and the campaign to celebrate her journey with the founders, customers, staff, partners, the Church and the government.

RESULTS:

The event was a great success that was attended by approx 800 guests and trended on social media platforms, especially, X.  Centenary Bank received a total of 105 stories from tier one and two  media channels with an average weighted score of 2.5 points, and a 74% score.